How They See Us with Denise Herd
How They See Us is a podcast for entrepreneurs, communicators, and leaders who want to grow through the power of perception. Each episode explores how identity, visibility, and storytelling shape the way we’re seen.
Episodes

Sep 9, 2025
Sep 9, 2025
22 min
In our first solo episode this year, Denise Herd unpacks the realities of cancel culture in today’s digital world. She utilizes examples from H&M, American Eagle and Ralph Lauren to explore what it means for brands, why accountability matters, and how intentional communication can protect reputations and build trust.

Jun 26, 2025
Jun 26, 2025
41 min
In this powerful Pride Month episode of How They See Us, host Denise Herd is joined by the ever-fabulous Patrick Bouquett and Jason Grisell, President & CEO of The Health Foundation of Greater Indianapolis. Together, they unpack the rising wave of anti-DEI sentiment, harmful legislation targeting LGBTQ+ communities, and the weaponization of the word “woke.” Through sharp insight and personal truth, this conversation cuts through the noise to explore what it really means to be visible, vocal, and unafraid in 2025.

Jun 19, 2025
Jun 19, 2025
32 min
In Part II, Eunice Trotter dives into the rich but often overlooked history of Black Hoosiers and the fight for historic preservation in Indiana. She and Denise discuss why remembering Black history at the local level is critical, and how preservation is not just about buildings—it’s about honoring lives, legacies, and the stories that shaped our communities.

Jun 12, 2025
Jun 12, 2025
28 min
What does Juneteenth really commemorate, and why has it taken so long for the full weight of that history to be recognized? In Part I, Denise is joined by Eunice Trotter, Director of Indiana Landmarks’ Black Heritage Preservation Program, who joins us to explore the national significance of Juneteenth, its roots in delayed freedom, and how the legacy of emancipation continues to shape American identity.

May 16, 2025
May 16, 2025
31 min
Denise is back at Studio G Fitness for the second half of our powerful How They See Us conversation on stress, strength, and mental health.
In this episode, Denise Herd continues the conversation with Gena Brown and Pat Trowers-Johnson, diving into the beauty standards that hold women back from the gym, how Black women navigate fitness and hair care, and why what we put into our bodies matters just as much as what we do with them.

May 2, 2025
May 2, 2025
33 min
In honor of #MentalHealthAwarenessMonth, our host, Denise Herd, sits down with Studio G Fitness owner Gena Brown and group trainer Pat Trowers-Johnson to discuss stress, strength, self-care, and what it means to prioritize your health in every way.
From gym anxiety and beauty standards to nutrition and mental clarity, this is a conversation you don’t want to miss.

Mar 31, 2025
Mar 31, 2025
32 min
In this episode, Denise deep-dives into topics impacting women daily: physical health, mental health and bodily autonomy.

Nov 26, 2024
Nov 26, 2024
50 min
Badassery Life host Kelly Young invited our very own Denise Herd and Angie Carr Klitzsch of Women4Change Indiana to discuss How They See Us as white women, black women, women in the LGBTQ+ Community, and Immigrant Women - and what it means to move forward together following the election results. It was a raw, honest and unfiltered conversation you won't want to miss. Tune in now!

Oct 30, 2024
Oct 30, 2024
6 min
Join host Denise Herd as she dives deep into the complex world of code-switching, uncovering why so many of us adapt our language, behavior, and even appearance to navigate different spaces.
This episode examines the personal and cultural impacts of code-switching, revealing what it says about societal norms and expectations. From exploring shifts in self-expression to discussing the significance of legislation like the CROWN Act, Denise unpacks the forces that shape how we present ourselves.

Oct 30, 2024
Oct 30, 2024
36 min
August is National Black Business Month, and supporting Black-owned businesses is more important than ever. Did you know that Black business ownership is up by almost 30% on pre-pandemic levels, with Black women starting businesses at a higher rate than any other group?
In this month’s episode of How They See Us we spend time talking with Chesia Torrence, owner of The Silver Center, Indianapolis’ premier event space. We discuss the highs and lows of business ownership, obstacles Black business owner face and the importance of having a transition plan.

About Herd Strategies
Herd Strategies offers world-class representation for all of your marketing, advertising, and public relations needs. We are dedicated to delivering robust, integrated strategies for a diverse roster of clients representing corporations, government agencies, communities, and non-profit organizations.
As a Black, female-owned business, Herd Strategies is uniquely positioned to provide insight on connecting your organization or business to underrepresented, mainstream audiences. We use sizable marketing and communication strategies to enhance individuals’ quality of life while expanding your reach and furthering your purpose.




